08.31
I just read Landor’s press release about the identity they created for the National September 11 Memorial & Museum. This is one of the more somber identity assignments imaginable, and I think they’ve done a nice job.
And, for the most part, the press release does a good job of explaining the rationale behind the design (although I was surprised it didn’t mention the blue 11’s similarity to a ‘pause’ icon, which is a potentially interesting message). But one word in the press release rubbed me the wrong way. Here’s the line:
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08.20
My first reaction to the six logos laid out in an August Orange Coast article, “Logos We ♥,” was that these logos are terrible. But of course it’s just my opinion that these logos suck. I wondered whether there was some objective measure by which I could support my point.
In search of an answer, I first visited a hilarious site, YourLogoMakesMeBarf.com. Appearing on this site doesn’t prove that a logo is bad, but it seems like pretty strong evidence. Looking at the categories on the right-hand side of the page, notice how the barf-worthy logos have started to sort themselves into groups of awfulness. Maybe some of these categories could be considered “do not do’s” for logo design. The easiest to objectively identify are:
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