What would Don Draper say to an account planner?

posted by Rob on 2009.08.12, under Advertising
08.12

I’m guessing nothing all that positive, given his reaction to some market research in the first season of Mad Men. As recounted in the online Episode Guide, “Greta hands the report to Don who promptly files it into the trashcan.”

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From “Scrabulous” to “Lexulous”: a losing move

posted by Rob on 2009.07.14, under Naming
07.14

Email from Lexulous

First off, thank you to the people at Lexulous for reminding me of pending moves in my non-existent ongoing games. Seems like a bit of a desperate marketing attempt reminiscent of “You’ve already won!” junk mail. Secondly, “Lexulous” is a godawful name. It replaced “Scrabulous” in September of 2008 due to legal issues with that name’s similarity to “Scrabble.”

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Changing technology, and what it doesn’t change

posted by Rob on 2009.04.27, under Brand Strategy
04.27

You may have already seen this clip of Pattie Maes unveiling the “sixth sense” wearable technology at TED. If not, I recommend checking it out.

This clip, along with a great post by Steve Rubel about Open Web, has me thinking about what the future holds for technology, and how different organizations might be able to capitalize on it. Seems to me that Pattie’s talk and Steve’s post more or less point to the same trends:

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    Rob Meyerson is a brand strategist currently working in Shanghai.

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