02.02
It’s been awhile since my last post. In the interim, I’ve moved to Shanghai where I’ll take a position as Senior Consultant with a Shanghai-based strategy firm. More on that later.
Today’s post is about naming—specifically naming in English, or at least for primarily English-speaking audiences (suppose I have to make that distinction now). Upon seeing Pollywog’s list of what they consider the best and worst names of 2009, I realized that most of the “best” names are
continue reading…
10.22
We had identical, simultaneous reactions. “Tech Ninja? Huh.” Kind of a goofy name, but it caught our attention.
About one second later…
“Oh wait, it says
continue reading…
05.29
I’ve just read through some great blog posts and articles on Bing—the name as well as expectations for the upcoming Microsoft “decision engine.” Opinions on the name are all over the map, with (mostly) negative opinions led by naming professionals like those at Snark Hunting and Pollywog. I love the bitter sarcasm over at Snark Hunting, and they make a funny point comparing Bing (“ping” with a “B”) to Zune (“tune” with a “Z”). But one of the earliest lessons I learned about naming (or writing taglines, etc.) is that it’s easy—often too easy—to pick on someone else’s work. Or, to put it more bluntly, to dislike it because it’s not your own.
continue reading…
04.30
Just a quick note today—I thought this was funny. Check out this blog post about the URL for Miami’s new water conservation initiative. Witness how “We use less” becomes “We useless.”
continue reading…
