Of debatable importance: first to market
posted by Rob on 2009.02.27, under Brand Strategy
02.27
With all due respect, I find many of Al Ries’s confident assertions about how to build a brand suspicious. I’m sure that there are significant exceptions to most of them (and not just of the “proves the rule” variety), but haven’t gone to the trouble to find many. Then this article in The New York Times pops up in my email with the synopsis “It is not always the first one to market who wins but the one with the most aggressive marketing plan.”
continue reading…
