We had identical, simultaneous reactions. “Tech Ninja? Huh.” Kind of a goofy name, but it caught our attention.

About one second later…

“Oh wait, it says …Read More…

Picked up some flowers the other night from a place called Affluent Flowers. I should first mention that the lady who helped me there was polite and helpful, and the flowers I purchased were very nice and well-priced.

That said…

While I didn’t go there specifically so that I could write this post, I was thinking about their name even before I walked into the store.

You didn’t call this place ‘Affluent Flowers’ because everything here costs a lot, did you?

No, the woman behind the counter assured me that the name “Affluent” had been chosen primarily because it starts with “A.” The owner is hoping that as a result, his store will show up near the beginning of alphabetical listings. I’m sure the question’s been asked before, but is this still a relevant concern in most industries these days? I’d argue that it’s not. I found the flower shop by using Google Maps; I just wanted something that was on my way. For flower shops—and maybe most single-location retail stores—listing yourself in map-integrated online directories is probably more critical than choosing a name that starts near the beginning of the alphabet. …Read More…

First off, thank you to the people at Lexulous for reminding me of pending moves in my non-existent ongoing games. Seems like a bit of a desperate marketing attempt reminiscent of “You’ve already won!” junk mail. Secondly, “Lexulous” is a godawful name. It replaced “Scrabulous” in September of 2008 due to legal issues with that name’s similarity to “Scrabble.” …Read More…