Even in Singapore, far from the mountains of Uganda and the San Diego headquarters of the Invisible Children nonprofit, the #kony2012 viral campaign has spread like wildfire. Despite debate over the movie and nonprofit’s merit, one thing is clear: they “did produce a hell of a video.”
Chances are, your company is not a nonprofit. Your brand isn’t spearheading a campaign to make a war criminal pay for his crimes against humanity. And to date, you probably haven’t published a video online that’s gained hundreds of thousands of views within a few days.
Nonetheless, there are at least five ideas your brand can—and should—steal from the Kony 2012 campaign.
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