Feeling rhopalic?

posted by Rob on 2009.12.07, under Writing/Grammar
12.07

Another one for the activity box. Thanks to Paul for pointing it out.

One of the great resources over at Wordsmith.org is a newsletter called A.Word.A.Day. Today’s word is “rhopalic,” which apparently means “having each successive word longer by a letter or syllable.” Along with the word, the site challenges readers to submit “a rhopalic newspaper headline (can be of increasing or decreasing word lengths) for a real or imaginary event.”

I gave it a go:

continue reading…

A new breed of unnecessary apostrophe

posted by Rob on 2009.09.03, under Naming, Writing/Grammar
09.03

Look! It’s unnecessary quotation mark’s ugly cousin, the unnecessary apostrophe. Usually only spotted preceding an “s,” this is a rare and exciting find.

Grill'dPer'fect

The authenticity of 9/11

posted by Rob on 2009.08.31, under Design, Writing/Grammar
08.31

I just read Landor’s press release about the identity they created for the National September 11 Memorial & Museum. This is one of the more somber identity assignments imaginable, and I think they’ve done a nice job.

And, for the most part, the press release does a good job of explaining the rationale behind the design (although I was surprised it didn’t mention the blue 11’s similarity to a ‘pause’ icon, which is a potentially interesting message). But one word in the press release rubbed me the wrong way. Here’s the line:

continue reading…

Fire! Let’s egress the hell out of here!!

posted by Rob on 2009.07.02, under Writing/Grammar
07.02

Floor map at Sheraton

Scene: Rob and a friend wait for the molasses-powered elevator at the Sheraton San Diego. The emergency exit floor-plan is posted nearby.

Rob: “Egress?”

Jim: “Yeah. It’s the opposite of ‘ingress.’”

Jim was right. “Egressis the opposite of “ingress.” I was impressed by the demonstration of verbal aptitude. But he’d also failed to see my point.

Jim, realizing why I’d pointed it out: “Oh, yeah…I don’t know why they didn’t just say ‘Exit.’”

This sign reminds me of at least three thoughts to keep in mind for those of us tasked with choosing the right words.

continue reading…

Another chance at constrained creativity

posted by Rob on 2009.06.23, under Social Media, Writing/Grammar
06.23

Although I’d planned on entering, I narrowly missed the deadline (oops) for 2009 submissions to New Times’ 55 Fiction competition, which calls on readers to submit 55-word fictional stories. So I was excited to hear the announcement of NPR’s Three-Minute Fiction Contest, requiring authors to write stories that can easily be read out loud within three minutes (under 600 words, according to them, but shorter is fine).

continue reading…

More unnecessary quotation marks

posted by Rob on 2009.05.14, under Writing/Grammar
05.14

I posted about this nerdy pet peeve of mine awhile back. Here it is rearing its ugly head again, this time accompanied by its friend, Unnecessary Capitalization.

Free lunch

(I haven’t won yet.) This extraneous punctuation got me thinking about people’s natural tendency to over-complicate things like names and logos, not to mention products and product features. Why is it so difficult to make things simple? And is simplicity really what we want, anyway?

pagetop

  • About the Author

    Rob Meyerson is a brand strategist currently working in Shanghai.

    LinkedIn Twitter @robmeyerson FriendFeed

  • Archives

  • Categories

  • Tags

  • Similar Posts

  • Recent Comments

  • Tweeting @RobMeyerson

    Powered by Twitter Tools

  • From Google Reader







  • Visit BrandPositio.ning.com