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About the Author
Rob Meyerson is a brand strategist currently working in San Francisco.
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Categories
Advertising
(27)
Brand Experiences
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Brand Strategy
(80)
Design
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Food/Drink
(25)
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Naming
(44)
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Social Media
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Writing/Grammar
(22)
Tags
55 Fiction
Al Ries
Apple
AT&T
b2c versus b2b
bad names
big idea
Bob Hoffman
brand personality
brand positioning
changing names
China
consistency
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descriptive names
differentiation
focus
FutureBrand
Google
IBM
identity
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Interbrand
Landor
logo design
logo redesign
logos
name rationale
niche
Nike
NPR
package design
pet peeve
post-rationalization
President Obama
recession
relevance
Shanghai
signage
signs
simplicity
Starbucks
taglines
Twitter
unnecessary quotation marks
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Saturday 25 May
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