Logo math

Another missed portmanteau

Also known as “the staffeteria”?

Spotted: missed portmanteau opportunity

Ok, I admit it’s kind of an awful idea, but I can’t believe they passed up the opportunity to call this the “Exprescalator!” Will keep a running list of other missed portmanteau opportunities spotted out there in the wild. Send me any you see.

Create a “category of one”

I heard they have the world’s number one kumquat & jalapeño juice, too.

Branding Concepts in Photos from Southeast Asia

[A version of this post was first published on FutureBrand's FBlog.]

FutureBrand Singapore is a regional hub, meaning we service clients not only domestically but also in Malaysia, Indonesia, Philippines, Thailand and Vietnam. That means a fair bit of travel for most of us, although sadly it’s all too often the kind of travel that involves less time site-seeing, meeting people and getting to know local cultures and more time on planes and in airports. (And in cities like Jakarta, Manila and Bangkok, a lot of time on the ground is spent in traffic.) But even with all the running around, there’s still plenty to see, do and photograph. Here are ten photos from around Southeast Asia—mostly shot from my phone, while on the go—all demonstrating some aspect of brand strategy. Check out the slideshow first and then read more about each photo/idea below.

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As opposed to “women’s restroom”?

When you think about it, “female toilet” doesn’t make much sense at all, does it?