About Semantic Argument

I’m Rob Meyerson, and Semantic Argument is my blog. It’s intended as a place to post thoughts about words and their impact—specifically, the role of language and word choice in corporate branding, naming, advertising, politics, and life in general.

As a brand strategist (or account planner), I think a lot about messages—both their intended effect and their inferred meaning—and many posts here will highlight messages that I find especially profound, creative, effective, unsuccessful, comical, or otherwise worth noting.

That’s the idea, anyway, but in reality I’ll probably post about a bunch of unrelated things that I find interesting, and they’ll have nothing to do with what’s mentioned above. If you find anything interesting or inflammatory, please feel free to leave a comment.

Thanks,
Rob

P.S. – I currently work for Labbrand, which provides market and consumer research, brand strategy, and creative services to companies in China and around the world. Everything posted on this blog is my personal opinion and does not necessarily represent the views of Labbrand, any company I’ve worked for previously, any company I may work for in the future, any of those companies’ clients, or any of my coworkers, friends, or family members.