How digitally competent are prestige brands in China?

posted by Rob on 2010.08.01, under Brand Strategy, Social Media

08.01

This is a pretty cool report issued by L2, in partnership with Labbrand (where I work), looking at the “Digital IQ” of prestige brands operating in China and ranking 100 of them. This version of the report identifies some strong positive correlations between Digital IQ measurements and the brand valuations published by BusinessWeek and Interbrand every year. Of course, correlations don’t imply causation, so the relationship between the numbers may bring more questions than answers.

Thanks to everyone at Labbrand and L2 that did the research and put this all together. Stay tuned for an article-form version of this report, which I’m currently helping to write. Should be available in a few weeks.

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