Comments on: Over-complicating the simple and oversimplifying the complex http://www.semanticargument.com/2010/03/15/over-complicating-the-simple-and-over-simplifying-the-complex/ Sun, 29 Jan 2012 15:55:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Nicolette Beard http://www.semanticargument.com/2010/03/15/over-complicating-the-simple-and-over-simplifying-the-complex/comment-page-1/#comment-204 Nicolette Beard Mon, 15 Mar 2010 18:37:39 +0000 http://www.semanticargument.com/?p=798#comment-204 Speaking of semantics, the online marketing world has spawned a confusing array of titles and services. Are you a Social Media Marketer, a Social Business Marketer, a Social Branding Agency, an Online Marketing Specialist...Strategist...Brand Strategist? Sheesh! Every communication should start with stating the business goals of the organization and/or the Web site. Without a target, no strategy will be successful. As one notable branding exec stated in groundswell: winning in a world transformed by social technologies, "Your brand is who your customer says it is." Welcome to the new world of branding. P.S. Thankfully, the anti-spam word was simple and to the point: toast (or was that a hidden message about what will happen to agencies who don't get?) Speaking of semantics, the online marketing world has spawned a confusing array of titles and services. Are you a Social Media Marketer, a Social Business Marketer, a Social Branding Agency, an Online Marketing Specialist…Strategist…Brand Strategist? Sheesh! Every communication should start with stating the business goals of the organization and/or the Web site. Without a target, no strategy will be successful.

As one notable branding exec stated in groundswell: winning in a world transformed by social technologies, “Your brand is who your customer says it is.”

Welcome to the new world of branding.

P.S. Thankfully, the anti-spam word was simple and to the point: toast (or was that a hidden message about what will happen to agencies who don’t get?)

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