Semantic Argument: year in review

In December in the US, perhaps the only thing that competes with what one of my friends referred to as “the explosive force of an American Christmas” is year-end list building. Or decade-end lists, in this case. A few I’ve noticed so far this year are BuzzSugar’s Top 20 Favorite Movies of the Decade, Time’s Top 10 Everything of 2009, and The Pollywog Blog’s Best and Worst Brand Names of 2009 (don’t be shocked if I have more to say about this last one in a later post).

February 2010 will mark a year since my first few posts on Semantic Argument, but in the spirit of the season, now seems like a better time to do a “year” in review. According to PostRank, here are the top five posts on this blog, in order:

1. Starbucks’ latest branding decision: a tall, grande, or venti mistake?
2. The employee morale index
3. Thinking out loud about brand strategy
4. Dimensions of differentiation
5. Is there no objectivity in logo design?

And here are five more that didn’t rank as well but that I especially like—posts that are representative of the type of content I’d like to create more of in 2010. As always, feedback is appreciated.

1. Taking the “paper” out of “newspaper”
2. Cognitive science and the black magic of brand building
3. The difference between an Apple Store and a Microsoft Store
4. Changing technology, and what it doesn’t change
5. All branding and no business and The myth and misuse of “one thing” (related posts)

In case I don’t make time to post again in 2009, happy holidays and Happy New Year!