February 2010 will mark a year since my first few posts on Semantic Argument, but in the spirit of the season, now seems like a better time to do a “year” in review. According to PostRank, here are the top five posts on this blog, in order:
I’ve owned a Flip Video camera since July. I enjoy the product, so when I heard about the Cisco-owned product’s consumer ad campaign, I was especially interested. But when the ads started showing up on TV, I was immediately disappointed. The campaign is built around what Cisco is calling “flipable moments,” which apparently include a dog almost barking “I love you,” two young children having a screaming contest, or a woman doing a handstand on the beach.
For starters, it meant asking Facebook fans to contribute “flipable moments,” which Lipe defines as everyday spontaneous events shot on a Flip Video camera.
“We believe the effort of this campaign will help the brand become one of those devices you can’t leave your home without,” Lipe says. “If people leave home with their phone, email device and Flip, it’s a great day.”
So what is a flipable moment? The through-line for most of these is that they appear to have been captured on impulse. The people depicted in these 15-second ads have fun—they enjoy the little things in life, and now they’re able to capture them on video and share with friends and family. What a great concept for a brand to own! …a brand other than Flip Video.
Another one for the activity box. Thanks to Paul for pointing it out.
One of the great resources over at Wordsmith.org is a newsletter called A.Word.A.Day. Today’s word is “rhopalic,” which apparently means “having each successive word longer by a letter or syllable.” Along with the word, the site challenges readers to submit “a rhopalic newspaper headline (can be of increasing or decreasing word lengths) for a real or imaginary event.”
You can always count on the checkers at Cold Storage to 3x bag any raw meat and generally use as many plastic bags as possible. #Singapore Saturday 04 February
"P&G perfected the modern art of branding with Crisco" NPR: Who Killed Lard?-More at http://t.co/uY4c7sBP Saturday 04 February
I’m not sure how I missed this, but the designer know as Velociraptor has updated his original Crayola Color Timeline that I posted about last year, into the the new Crayon-Bow (half rainbow - half rising su...
I missed this Inception Chair by Vivian Chiu because it was being exhibited in Noho during ICFF. It was a big regret of mine being unable to get to Noho to check out the great installations.The Inception Chair...
My friend Tina (AKA Swissmiss) has launched Tattly, a new online store for — get this — designy temporary tattoos! Yes, now you can wear your love of design right on your sleeve. Why get a permanent MOM whe...
