Comments on: Volkswagen “Fun Theory” piano stairs

By: Diesel Cars

Diesel Cars — Tue, 05 Jan 2010 00:13:11 +0000

It’s really about educating those who still think diesels are the old black smoking, clanking engines of lore. I mean the new clean diesel tech engines are awesome. Tons of torque and get better MPG than most any hybrid.

By: Rob

Rob — Thu, 05 Nov 2009 23:42:26 +0000

Thanks all for the input. Like I said originally, it’s a cool idea. I just can’t shake the feeling that the VW brand suffers from a little bit of cloudiness, or maybe even self-contradiction, and I don’t think this campaign helps. I’m left thinking maybe VW is a little more fun than I thought, but still lacking a clear, coherent grasp on “who” VW is.

In general, I am a fan of brands doing things like this. I’d just like to see a more concerted effort to make it consistent with other communications or link it to existing attributes of the identity.

Think there’d be any value in trying to get people (especially non-ad people) to respond to a survey that asks whether they “get” the connection between this concept and VW, and how it impacts their impressions of VW? I’d be curious…

By: Paul Burke

Paul Burke — Thu, 05 Nov 2009 18:24:43 +0000

Rob – VW’s clean/green campaign is actually pretty widespread – not just about the Jetta. Check it out here.

I don’t find it as much of a stretch to link the two campaigns, and I bet they were conceived with that link in mind. But even if they weren’t, I think there’s nothing wrong with having a bit of fun these days (especially when fun is a pretty small leap from the previous fahrvergnügen effort) , especially as cheap as it is to produce and distribute content these days.