Frustration inspires innovation (part one)

posted by Rob on 2009.08.27, under Brand Experiences, Food/Drink

08.27

Instead of blue mountains on a cold beer can, why hasn’t anyone come up with a lid or sleeve for a coffee cup that tells you when it’s no longer so hot that it’ll burn your tongue?

Seriously. Because the sip test is dangerous.

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Update: Apparently someone has invented it.

http://www.smartlidsystems.com/

Next question is why they haven’t taken off.

Rob ( 2009/08/27 at 13:37 )

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