Comments on: Is Godiva’s decadence all dried up? http://www.semanticargument.com/2009/08/14/has-godivas-decadence-dried-up/ Sun, 29 Jan 2012 15:55:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rob http://www.semanticargument.com/2009/08/14/has-godivas-decadence-dried-up/comment-page-1/#comment-201 Rob Wed, 03 Mar 2010 13:16:27 +0000 http://www.semanticargument.com/?p=532#comment-201 PG, Thanks for the comment. I see your point about these being easier to ship, but that's a logistics consideration, not a brand/reputation consideration. In other words, if a restaurant's success depends on its reputation for fresh, organic food, but the management realizes it's easier and cheaper to have frozen, preservative-infused food shipped to the restaurant, is that a good excuse to do so? PG,

Thanks for the comment. I see your point about these being easier to ship, but that’s a logistics consideration, not a brand/reputation consideration. In other words, if a restaurant’s success depends on its reputation for fresh, organic food, but the management realizes it’s easier and cheaper to have frozen, preservative-infused food shipped to the restaurant, is that a good excuse to do so?

]]> By: PG http://www.semanticargument.com/2009/08/14/has-godivas-decadence-dried-up/comment-page-1/#comment-193 PG Fri, 12 Feb 2010 23:00:23 +0000 http://www.semanticargument.com/?p=532#comment-193 Er, I'm not sure you're getting the point of the "mobile" sub-brand. The idea is that these are chocolates that will survive shipping and otherwise being in less than ideal temperatures. It's a lot cheaper to mail someone a package of dried strawberries coated with chocolate than to mail them fresh strawberries, because you don't have to keep the dried kind in refrigeration. I have tried these, and they taste fantastic; dehydration concentrates the strawberry flavor. As online sales become an increasingly large part of the retail market -- especially for Godiva's middle-to-upper class target -- it's very smart to offer more products that can be purchased online and sent by mail, without incurring huge shipping costs for next-day delivery or refrigeration. Er, I’m not sure you’re getting the point of the “mobile” sub-brand. The idea is that these are chocolates that will survive shipping and otherwise being in less than ideal temperatures. It’s a lot cheaper to mail someone a package of dried strawberries coated with chocolate than to mail them fresh strawberries, because you don’t have to keep the dried kind in refrigeration. I have tried these, and they taste fantastic; dehydration concentrates the strawberry flavor. As online sales become an increasingly large part of the retail market — especially for Godiva’s middle-to-upper class target — it’s very smart to offer more products that can be purchased online and sent by mail, without incurring huge shipping costs for next-day delivery or refrigeration.

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