The brand name cemetery
I love these stories about the brand names that almost were (or, in some cases, names that were actually used for a short time). For example, The Gap was almost Pants and Discs. But I always wonder if they’re true or apocryphal. You’d be surprised—apparently the oft-told and widely believed story of the Chevy Nova’s failure in Mexico is fictional.
Here’s a quiz on some other almost-names from a reputable source: mental_floss magazine.
To find out the answers, you can buy the magazine, do some research online, or contact me (via links to the right). I’d love to see a master list of these, including stories of why the names changed. Maybe something for Wikipedia, or a naming firm’s blog. In the meantime, I’ll post any that I find here and tag them with “changing names.”
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