Another day, another flavor for Gatorade
06.02
Gatorade has been befuddling me ever since the beginning of their “What’s G” campaign.
First it was “What is G?”
Now it’s “Who is Gatorade?”
At first I thought the new campaign was meant to infuse the beverage brand with a little more urban chic, with Lil’ Wayne narrating and the implication that the Jabbawockeez are just as much athletes as are Michael Jordan and Jackie Robinson.
Then came the Monty Python ads. Weird. Amusing. About as far from “urban chic” as you can get.
continue reading…
