The new slightly-higher-than-low brand position!

BTW, another source of the complexity is greed. It’s a known fact confused herds spend more on more things when stressed and confused. All part of the shock and ‘gotcha-capitalisms so well researched and reported on by Naomi Klein and Bob Sullivan (http://www.gotchacapitalism.com ).

I think the many disaterous, greedy, sucky bastards on the loose for the last ten+ years has in fact opened up possibilities for new ways and means.

Nothing like cultural yin + yang to support branding and re-branding innnovations.