More unnecessary quotation marks
14 May, 2009 | Written by Rob | under Writing/Grammar
I posted about this nerdy pet peeve of mine awhile back. Here it is rearing its ugly head again, this time accompanied by its friend, Unnecessary Capitalization.
(I haven’t won yet.) This extraneous punctuation got me thinking about people’s natural tendency to over-complicate things like names and logos, not to mention products and product features. Why is it so difficult to make things simple? And is simplicity really what we want, anyway?
Rob Meyerson works with clients to find creative solutions that inform brand strategy, positioning, identity, and communications.
Paul van Winkle | May 14th, 2009 at 10:27 am #
Love the simplicity-difficulty topic. Hate the punctuation and free-range caps madness.
“Simplicity” gets a little confused and mashed up, methinks, because: it depends on what you’re talking about, the information landscape(s), the mission(s) at hand, and the desired result(s).
Copy? Simple = good.
Information? Simple / clear = good (though not too simple)
Maps for achieving results? Clear = good (because simple may not be possible or good).
These guys do a good job with process and organizational visual mapping: http://www.xplane.com
And who deosn’t love: http://www.edwardtufte.com
Excellent topic he covers: data density
simplicity works | March 6th, 2010 at 9:41 am #
[...] (will not be published) … staff. Uncategorized. works in progress. archives. February 2010 …More unnecessary quotation marks – Semantic ArgumentI posted about this nerdy pet peeve of mine awhile back. Here it is rearing its ugly head again, [...]