Some practical naming tools online

posted by Rob on 2009.03.09, under Brand Strategy, Naming
03.09

[Originally published on B2B Brand Debate]

If you search the web for advice on naming, you’ll find plenty of blog posts and articles instructing you to try to come up with a name that’s easy to remember, easy to pronounce, and different from other names in the category. This is all great advice, but it may not be helpful to someone just getting started. Platitudes like “stick with short words,” are useful when choosing between several good name options, but they’re not much help when you’re starting from scratch. However, there are websites that can serve as very practical tools for naming. This post points out some free online services (links included) that might come in handy if you’re attempting to develop a long list of name candidates.

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Pet peeve: unnecessary quotation marks

posted by Rob on 2009.03.09, under Writing/Grammar
03.09
said the store owner.

said the store owner.

And is that an apostrophe in “restroom’s”? The unnecessary quotation marks are a pretty common error on signs, but I still find it amusing. In fact, I’ve never understood why the mistake is so common.

Turns out there’s a whole blog dedicated to them—The “Blog” of “Unnecessary” Quotation Marks.

Fareed Zakaria and the power of a greeting

posted by Rob on 2009.03.05, under Brand Strategy, Politics
03.05

[Originally published on B2B Brand Debate]

“Welcome, to our viewers in the United States and around the world.” Every week, Fareed Zakaria, acclaimed author and columnist, begins his broadcast with these words. The show is Fareed Zakaria GPS, a weekly international affairs program on CNN, and the topic is public affairs with a focus on international issues (“GPS” stands for “Global Public Square”).

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No more: The Chicken House

posted by Rob on 2009.03.03, under Naming
03.03
I wish I'd eaten here

I wish I'd eaten here

One sad thing about the recession (depression?) is seeing little businesses that have gone under. I snapped this admittedly terribly photo of The Chicken House, a restaurant I passed the other day. I’ve never eaten there and I have no idea whether it was any good. A little web research shows it closed after only a few months, so maybe it wasn’t.

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