Scary: Sierra Mist packaging
I know this is isn’t a recent development, but am I the only one that’s totally freaked out by the new Sierra Mist package design? As if it wasn’t enough to blur the edges of “Mist,” creating a ghost-like effect, they had to go and put those creepy tree branches in the background. Are they trying to scare me? Because, rather than bringing to mind thirst-quenching satisfaction, this just makes me think of The Blair Witch Project. But maybe I’m just easily scared.
"I gave you BACK...THE MAP."
Side note: does it occur to anyone (at PepsiCo or elsewhere) that the name “Sierra Mist” is awfully similar to “Mountain Dew,” which they also own? I had always naively assumed that they were competitive products (I’m not much of a soda drinker, so pardon my ignorance). Wikipedia says the name was chosen from over 1,000 possible names “based on favorable market research, involving 2,000 people.” Anyone that’s ever tested creative work–ads, logos, names, etc.–knows that people are most comfortable with concepts that are already familiar to them. Which sort of works against the whole “creativity” thing.
No need to test with consumers next time. Free ideas for PepsiCo’s next clear soft drink: Alp Haze, Cliff Drizzle, Ridge Spray, Rocky Rain.
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I’ve been wanting to post about the Tropicana packaging for awhile now, but I think it’s a bit late now. On the one hand it’s nice to know that design has such an impact, even thought it was a negative impact in this case. On the other hand, I’m surprised people are freaking out so much over an OJ box…
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Cliff Drizzle! Brilliant! And I can think of a few other categories you could sell that name to.
But what did you think of the new Tropicana packaging? (I mean before they threw Peter Arnell under the bus and announced they were dumping it)