Name rationale: Semantic Argument
Let’s start with some basic background information.
From Wikipedia: A semantic dispute is a disagreement that arises if the parties involved disagree about whether a particular claim is true, not because they disagree on material facts, but rather because they disagree on the definitions of a word (or several words) essential to formulating the claim at issue.
From Dictionary.com: se-man-tic [si-man-tik], adjective: of, pertaining to, or arising from the different meanings of words or other symbols: semantic change; semantic confusion.
Also from Dictionary.com: ar-gu-ment [ahr-gyuh-muhnt], noun:
- an oral disagreement; verbal opposition; contention; altercation: a violent argument.
- a discussion involving differing points of view; debate: They were deeply involved in an argument about inflation.
- a process of reasoning; series of reasons: I couldn’t follow his argument.
- a statement, reason, or fact for or against a point: This is a strong argument in favor of her theory.
- an address or composition intended to convince or persuade; persuasive discourse.
- subject matter; theme: The central argument of his paper was presented clearly.
This blog is intended as a place to post thoughts about words and their impact—specifically, the role of language and word choice in corporate branding, naming, advertising, politics, and life in general. Hence the blog’s name: Semantic Argument.
As a brand strategist (or account planner), I think a lot about messages—both their intended effect and their inferred meanings—and many posts here will highlight messages that I find especially profound, creative, effective, unsuccessful, comical, or otherwise worth noting.
Of course, I also think and care about plenty of other topics. Relevant or not, these topics will make their way into the blog.
And lastly, a visual aid:
Click to 0:59 seconds in. If you haven’t seen it, rent the movie sometime.
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