02.27
With all due respect, I find many of Al Ries’s confident assertions about how to build a brand suspicious. I’m sure that there are significant exceptions to most of them (and not just of the “proves the rule” variety), but haven’t gone to the trouble to find many. Then this article in The New York Times pops up in my email with the synopsis “It is not always the first one to market who wins but the one with the most aggressive marketing plan.”
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02.25
Went to Fuddruckers with some co-workers the other day for lunch, and had to snap a photo of this. These children do not appear to be enjoying their trip to Fuddruckers, or whatever it is they ordered off the “KIDS MENU.” Frightening.
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02.24
Heard a story on NPR this morning about Obama’s “Fiscal Responsibility Summit” and was annoyed by a comment by Republican Senator Joe Barton. The congressman told the President “I think the House Republicans have shown that when we’re not included in the decision making, we’re disinclined to sign off on the solution.” According to the story, Obama called this “an important point.”
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02.20
Let’s start with some basic background information.
From Wikipedia: A semantic dispute is a disagreement that arises if the parties involved disagree about whether a particular claim is true, not because they disagree on material facts, but rather because they disagree on the definitions of a word (or several words) essential to formulating the claim at issue.
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