Dear Pizza Hut,
The money you spent on this ad (concept, production, media) might have been better spent trying to invent a time machine to go back in time and name your restaurant something besides “Pizza Hut.” (Note: that won’t work for your China operations, since time travel has been outlawed there.) And no, dropping “Pizza” from the name now, after 50+ years, will not have the same effect. Alternatively, you could’ve spent the money trying to improve your pizza, like Domino’s did. Or you could’ve used it to run ads that focus on a strength we already associate with your brand, like pizza for families (not frat houses), or the in-restaurant dining experience (brick walls, arcade-game tables, and pitchers of icy root beer).
Because all this ad does is a) remind me that your pizza was never really that great, b) show that you’re not focused on improving the pizza, and c) make me think you probably set a similarly low bar for all this other food.
Hut’s Chicken Steak? Clearly, the naming troubles run deep.
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